The European Movement Albania, an independent non-profit, combines think tank prowess with advocacy tools.
Their request: a sleek brand guide for diverse platforms
like social media, conferences, and print. Tasked with addressing Albania's political, economic, and social hurdles, they aimed
for a minimalist yet inviting visual style.
The key: a soothing blue palette.

Inspired by unity and accessibility, the concept features icons like "files" denoting EU integration stages and EMA's monthly reports. "Cursor" and "digital frame" elements spotlight contributors,
while "speech bubbles" encourage vibrant dialogue.