DLC International is a property development firm in Athens, whose proposal is a hotel concept that offers a luxury experience for wealthy visitors, who have a keen sense of style and love collecting art and artefacts. The aim is to convert the abandoned Ellinikon International Airport in Athens into an elegant hotel, that will consist of lavish suites, and give the visitors insight into the history of the airport. Brand values are innovative, modern and balanced.

The brand identity aims to capture the essence of Greek history and culture, revolving around confidence, richness, and warmth. The logo is an illustrated visualisation of the Greek National Tiles, reflecting elegance and culture. Incorporating subtle elements of art, such as chalk-stroke inspired illustrations, to symbolise the hotel's connection to art and artefacts. Utilising a balanced and earthy color palette that includes rich, deep tones to evoke a sense of luxury, and glamorous feel.